Shopper: Hello. I’m sorry, but I need to return this t-shirt that I bought here last week.
Assistant: I’m sorry to hear that sir. What seems to be the problem? Was it the wrong size?
Shopper: Oh no, not at all, it fitted perfectly. Like a glove. Not that it had five arm-holes, of course.
Assistant: Ha ha no sir, that would be silly. So why are you bringing it back?
Shopper: Breach of promise.
Assistant: I beg your pardon? Breach of....
Shopper: ..promise. That’s right. It was not as advertised.
Assistant: I don’t follow you sir. It’s a t-shirt. You put it on, you’re wearing a t-shirt. You have, in all senses, become a t-shirt wearer. That’s pretty much what our customers expect, vis-a-vis t-shirts and the wearing thereof. What promises are there to be broken?
Shopper: Well, look at it! Read the slogan on the front of it!
Assistant: “Surf party – Malibu Beach.” I’m really sorry sir, I don’t understand.
Shopper: I wanted to live the life. I wanted to hang ten. To be able to survey the roaring foam with a gimlet eye, and proclaim to those around me, “Surf’s up.” In short, I wanted what this t-shirt promised.
Assistant: I see.
Shopper: But it was all a tease. I took your t-shirt at face value. I bought it, I took it home. I wore it.
Assistant: You wore it?
Shopper: Oh yes, I wore it! And I hoped. Hoped against hope. But nothing happened.
Assistant: Nothing, erm, happened?
Shopper: Nothing. No . Nothing. I didn’t get invited to any parties, Malibu Beach or otherwise. I was ready to carve some radical tubes. I was amped. I was going to pop. I was ready to rip. But the t-shirt did nothing. Despite the t-shirt, it turns out I was still an insurance clerk from Basingstoke.
Assistant: I see. Well, there is perhaps something we can do for you.
Shopper: There is?
Assistant: Ye-ess. Clearly when you bought the t-shirt we hadn’t carried out a sufficiently robust lifestyle analysis. Had we known a little more about your background and expectations we could have offered you something a little more appropriate. Here, look at the slogans on these ones.
Shopper: “Born to file”. “Doug’s Double-Entry Book-keeping Shack.” “Spreadsheet Summer camp.” My, but these are just perfect!
Assistant: Oh, I am so pleased to hear that, sir.
Shopper: Now I can wear a t-shirt that actually says something about me!
Assistant: We aim to please, sir. I’m totally stoked we were able to help.