Today was the day when one of the TV channels on my satellite tuner changed name. In all honesty, this isn't normally anything worth writing about - typically when this happens they change from one garbled set of initials to another garbled set of initials.
"Welcome to UKGM-Food Plus1, the new home of TVUK-Cooking".
However, on this occasion things are somewhat different, as one of the UKTV channels has rebranded itself as:
If you don't believe me, look here. They've done this on the basis that "everyone knows someone called Dave."
Well, yes they do, I suppose. But I suspect that my cousin Dave doesn't transmit a range of comedy and panel shows.
I'm not sure whether this is the work of a genius or a maniac. But wouldn't you have loved to have been a fly on the wall when he pitched the idea to the channel bosses?