Today was the day when one of the TV channels on my satellite tuner changed name. In all honesty, this isn't normally anything worth writing about - typically when this happens they change from one garbled set of initials to another garbled set of initials."Welcome to UKGM-Food Plus1, the new home of TVUK-Cooking".
However, on this occasion things are somewhat different, as one of the UKTV channels has rebranded itself as:
Dave.
If you don't believe me, look here. They've done this on the basis that "everyone knows someone called Dave."
Well, yes they do, I suppose. But I suspect that my cousin Dave doesn't transmit a range of comedy and panel shows.
I'm not sure whether this is the work of a genius or a maniac. But wouldn't you have loved to have been a fly on the wall when he pitched the idea to the channel bosses?
4 comments:
I would watch it. I like surreal irreverence or whatever.
There's a radio format in the U.S. that's done that. It's Top 40 blah pop, and it calls itself "Jack". As if Jack would listen to pop. Jack's a Led Zep fan.
Clearly, the people in charge don't know Jack.
The thing that I first thought was that everyone may know someone named Dave, but they also know about three Steves. Wouldn't that be better?
I would want one named Foster or "Eric's brother Myron". Yeah, nothing says hardcore like "Eric's brother Myron".
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